Update: McDonald's Boycott has ended due to the internal mitigation of the issues raised by the AFA and McDonald's commitment to remain neutral in the 'culture wars'....
If the ethical behavior of a company isn’t regulated or considered legislatable.
If the CEO sees only profit as his job, the role of fiduciary being insurmountable.
...
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I think I'll keep eating at McDonald's, thank you. Politics and whiners make no difference to me when I am out and about and looking for a place to grab a quick lunch. If Mickey D's is the closest place, I'm not going to drive around my elbow to get to my thumb just because of some silly 'boycott' that I really don't care about anyway. Also, before you accuse me of being gay, I will have you know that I am 100% straight. I am just not narrow.