Eye Witness Views - Houdunnit? Comments

There’s something very compelling about television advertising where colourful, bright ads seduce us with slick-of-word, sleight-of-hand genius, to the extent that we find ourselves involuntarily drawn into the dodgy world of consumerism. As if we weren’t already there. Take that horrible little meerkat, for example.

“I like the way you loo—ook, ” he sings hauntingly as he dances through the town like some modern day Pied Piper. Even though he’s quite awful to look at, I find myself swaying in tune with the melody, totally absorbed. I do not, though, have the vaguest idea which cellphone he is promoting. So much for brand identification.
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